In case you haven’t noticed by now, cycling–specifically fixed-gear–has made a huge impact in urban communities around the world. In any major city you are certain to find like-minded individuals pedaling away on their way to school, work, or just for fun. Most of these cyclists aren’t the kind of Weekend Warriors you see donning fluorescent spandex and helmets that look like hi-tech can openers. The modern cyclist is young, hip, and cares about fashion. Most of these new riders usually ride in their regular clothes because they don’t necessarily know or care about functionality when it comes to cycling attire. Enter Levi’s–the fashion giant that has been a staple in most people’s wardrobes for over a century. Levi’s recognized that a lot of riders were cycling around the city in rolled up jeans and although they looked good–they weren’t that comfortable. Now, with the Levi’s Commuter series, all that has changed. The new collection is designed to not only make you look cool, it will help you ride better as well.

Levi’s

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